David Silvernail has joined Vincent Lighting Systems (VLS) as the Manager of Product and eCommerce. In November 2020, Canterbury Capital (parent company of VLS) purchased assets of Production Advantage including the ProAdv.com eCommerce platform. In this newly created role, David will be responsible for all aspects of the eCommerce customer experience as well as the selection of best-in-class product offerings for our customers. Prior to VLS, David spent over 2 years as the eCommerce & Product Manager with Production Advantage. David is the principal architect of the website acquired by Canterbury which is now partnered with VLS. In addition, David will be working with the sales and marketing teams at VLS to help clarify product merchandizing and campaigns.  Tom Siko, President of VLS commented, “Maintaining the customer journey for Production Advantage and VLS customers is a top objective. We are fortunate to have David on our team to help grow the wholesale product distribution business at VLS.”
David is also the owner/operator of ControlBooth.com, which is the leading online forum for discussion and help within the technical entertainment industry.

About VLS

VLS, a wholly owned subsidiary of Canterbury Capital, LLC, provides reliable entertainment and architectural lighting and rigging, backed with a commitment to on-time delivery, equipment operation guarantee, and after-hours project, rental, and production support. Every customer can count on a dedicated team of certified and degreed lighting professionals, all fully focused on delivering the utmost professional experience. Since 1978, the VLS professionals have met customers’ needs with equipment and products from over 100 industry manufacturers. VLS has managed 10,000+ projects and productions, including specialty architecture, bridges, theatres, schools, houses of worship, weddings, and corporate events. Production Services, Rental House, Repair & Training, Rigging & Safety Inspections, Stocking Distributor, Systems Integration.